Drive Better Product Investment Decisions by Relentlessly Validating Customer Insights

Turbulent times amplify the importance for product leaders to double down on the discovery and validation of customer needs before investing in new products and capabilities. However, many product teams still struggle to capture valuable customer insights needed to create compelling and differentiated products and services, which are essential to maximizing the chances of success in an increasingly competitive market. Product leaders must invest in collecting, challenging, and validating market insights prior to deciding on product development initiatives in order to increase the chances of commercial success. Join this complimentary webinar to learn about top practices in understanding customer needs for successful product investment decisions.

• Leverage voice of the customer and voice of the market methods and tools

• Utilize internal and external data sources for market insights

• Develop a governance process to rigorously challenge and debate findings

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