The Impact of Generative AI on Retail Organizations

According to the Gartner 2023 Annual CIO and Technology Leaders Survey, nearly 50% of respondents from the retail industry self-reported use of AI technologies. Their interest in generative AI is growing exponentially as the hype around OpenAI’s ChatGPT peaks. Generative AI is becoming more common and accessible as new solutions enter the market. Retailers must be proactive and receptive to the possibility of leveraging generative AI to improve performance, but, as with other new technologies, hype can overpromise and underdeliver. The key component of success is identifying the right use cases that align with your corporate strategy and support business outcomes. Join this complimentary retail webinar, where we will discuss the current state of generative AI and examine the advantages and limitations of the technology. We will also look at some early implementation examples and the use cases that Gartner recommends for retailers through the Gartner Generative AI Use Case Prism.

• Explain generative AI and its potential impact on retail to your board of directors

• Explore initial use cases for utilizing purchased generative AI capabilities

• Identify potential risks and rewards with the Gartner Generative AI Use Case Prism for Retail

Return to this web page to watch the webinar. Contact us atgartnerwebinars@gartner.comwith questions about viewing this webinar.